Blog Post 8
The piece of innovation I am choosing to view through the lens of the diffusion theory is online shopping. Before researching, I thought the earliest piece of innovation when it came to online shopping would be in the time frame of the late 1980's to 1990's. But actually, it was first recorded in the 1960's. It was used by IBM on their online transaction processing. It allowed the processing of financial transactions in real time. This system starting out was used by companies like American Airlines. When the emergence of the internet came about, the use of online shopping was more used for advertising companies products. But after 1994, this advertising changed into the online shopping that we know of today. Some of the earliest sales recorded online were linked to flowers, chocolates, even album sales for the famous performer, Sting. The biggest concern in online shopping during its early days was the security. Shoppers did not want to give their information to a random ...